5 Automated Email Campaigns Every Business Should Set Up Today
Automation is one of the most powerful advantages of email marketing. Once set up, automated campaigns can run in the background, delivering timely, relevant messages to your audience without constant manual effort. These emails not only save time but also consistently outperform one-off blasts in terms of engagement and conversions. If you’re not yet taking advantage of automation, here are five campaigns every business should have running — and how Mailstorm makes it easy to implement them.
The first essential campaign is the welcome email or welcome series. This is triggered when someone signs up for your list and is your opportunity to make a strong first impression. A good welcome email sets expectations, introduces your brand, and often offers something of value, such as a discount or free resource. With Mailstorm, you can create a sequence that nurtures new subscribers over the first few days or weeks, increasing the chances of long-term engagement.
Next is the abandoned cart email, critical for e-commerce businesses. When a customer adds items to their cart but doesn’t complete the purchase, an automated follow-up can recover the sale. A gentle reminder, possibly paired with an incentive, often nudges customers to complete their checkout. Mailstorm allows you to integrate with your e-commerce platform to trigger these emails automatically based on cart behavior.
The third must-have is a post-purchase follow-up. After someone buys from you, it’s a great time to thank them, offer additional support, and possibly suggest complementary products or services. This type of email shows you care about the customer experience and encourages repeat business. Using Mailstorm’s automation tools, you can send these messages based on the timing of a purchase, product type, or customer history.
Another high-performing campaign is the re-engagement or win-back email. Not every subscriber stays active forever. If someone hasn’t opened or clicked in a while, sending a well-crafted message can help bring them back. This might include a special offer, a helpful resource, or simply a check-in. Mailstorm lets you define inactivity windows and trigger campaigns specifically targeting disengaged users.
Finally, every business should use milestone or anniversary emails. Whether it’s a subscriber’s birthday, a customer anniversary, or a key date related to your service, these emails feel personal and often generate high engagement. Mailstorm enables you to trigger these emails based on stored subscriber data and send them automatically at just the right moment.
Automated email campaigns are the backbone of a scalable, efficient marketing system. They ensure your audience hears from you at the right time, with the right message, without requiring daily oversight. With Mailstorm’s automation features, setting up and managing these campaigns is simple and intuitive, allowing you to focus on growth while your emails work behind the scenes.
