Best Practices

It happens to the best of us. You spent hours writing that email. You crafted the perfect message, added a killer CTA, maybe even sprinkled in a GIF or two. You hit send with confidence...

You know the ones. Those stiff, soulless autoresponders that land in your inbox with lines like, “Thank you for your inquiry. We will respond to your message in 2–3 business days.” No personality. No value. No chance anyone’s reading past the first line. Autoresponders should feel like a conversation, not a corporate auto-reply written by a fax machine in 1997. And when they do? They’re one...

Not all emails are created equal. Some hit the inbox, get opened, get clicked—and get results. Others? They vanish without a trace, lost in the void between “unread” and “unsubscribed.” The difference between the two? It's not luck. It's structure. It's strategy. It's knowing the exact elements that make an email convert. If you're investing time into email marketing and not seeing the return, you're not alone....

Let’s rip the Band-Aid off: if nobody’s opening your emails, it’s not your audience’s fault—it’s yours. Tough love, sure. But it’s the truth. Email marketing isn’t just about pressing “send.” It’s about delivering something people actually want to open. If your open rates are tanking, your campaigns are going straight to the spam folder (or worse—getting ignored), and your subject lines are about as exciting as...

Remember when everyone was chasing Inbox Zero like it was some kind of productivity trophy? People swore by it. Entire systems were built around labeling, archiving, sorting—some even built color-coded folders like they were prepping for the Olympics of email management. But here’s the truth: Inbox Zero was always a vanity metric. Clearing your inbox doesn’t mean you’re productive. It just means you got really...

If you're part of a small team—maybe even a one-person wrecking crew—wearing twelve hats and still making time for lunch, then this one's for you. Email marketing can feel like another mountain to climb when you’re juggling product launches, customer service, and maybe even cleaning out the office coffee machine. But here’s the truth: small teams actually have a massive edge. You can move faster,...

Writing marketing emails that actually convert can be a challenge, especially when you're juggling multiple tasks and tight deadlines. That's where AI tools like ChatGPT come in. With the right prompt, ChatGPT can help you write compelling email copy, fine-tune your tone, and speed up your content creation process. The key is knowing how to ask the right questions. To get results, your prompt should clearly...

Your subject line is the gatekeeper of your email campaign. It’s the first thing a subscriber sees and often the deciding factor in whether they open or ignore your message. Crafting an irresistible subject line isn’t just about being clever or catchy — it’s about understanding what drives curiosity, urgency, and trust. The best subject lines are clear and specific. While it might be tempting to...