Why Your Email Campaigns Need a Sense of Humor (Yes, Really)
You know what most emails sound like? A bad PowerPoint presentation read aloud by someone who hates fun. They’re stiff, robotic, and forgettable. And in a world where inboxes are overflowing, being forgettable is the kiss of death. But there’s a simple, highly underrated fix—humor. That’s right. Your email campaigns don’t need to be serious to be successful. In fact, adding a little personality, wit, and sarcasm might be the one thing standing between your emails and actual engagement.
People don’t sign up for your list hoping to read corporate jargon and lifeless promos. They sign up because they’re interested. They want value. But more importantly, they want to feel something. Humor breaks the pattern. It creates connection. It makes you sound human in a digital pile of sameness. A well-timed joke or a funny subject line doesn’t just earn a chuckle—it earns attention. And attention is everything in email marketing.
Think about the brands you remember. Odds are, they made you smile. They used weird metaphors, unexpected punchlines, or called themselves out before the reader could. That’s how you build trust. When you make people laugh, even just a little, you lower their guard. You’re not just another company in their inbox—you’re a personality. And in a world driven by authenticity, personality wins.
The best part? You don’t need to be a stand-up comic to make it work. You just need to loosen up. Write like you talk. Say what your reader is actually thinking. Poke fun at yourself. Use pop culture references, ridiculous metaphors, or gifs that speak louder than words. If your brand voice allows it, try roasting your own product or running a fake FAQ with hilarious answers. And no, you’re not being unprofessional—you’re being memorable.
Of course, humor isn’t about being goofy for the sake of it. It still has to fit your audience, your timing, and your goal. But when done right, it doesn’t just improve engagement—it drives conversions. People are more likely to click, reply, and buy from someone they like. And funny emails? They make you likable.
Mailstorm gives you the freedom to experiment with tone and track what works. A/B test that cheeky subject line against a serious one. See if your open rate jumps when you throw in a punchline. Use our engagement tracking to learn exactly which style keeps readers scrolling. And if you’re not sure where to start, just pick one of our pre-built templates, tweak the tone, and send something that doesn’t read like it was written by a meeting.
Because the inbox doesn’t need more formality. It needs you—unfiltered, a little clever, and not afraid to have fun. Your audience gets enough boring emails every day. Don’t be one of them. Be the one that makes them laugh, click, and come back for more. Yes, r
