Marketing Automation

For advanced email marketers, MailStorm comes equipped with powerful automation tools.

Autoresponders can be used to automatically fire off a scripted sequence of emails to all new subscribers. You can also set conditions that must be met before your autoresponder will send an email in the sequence — for example, one sequence might only send after a subscriber has clicked on a prior link in the last email.

Triggers on the other hand activate an action when a specific event occurs, which can be used for things like sending a birthday email on a contacts birthday or adding contacts to an “active subscribers” list after they click a link.

Automation tools are only available on Pro or higher accounts, so if you’re on a Starter plan then first Upgrade to a Pro plan to activate this feature. To create an Autoresponder, log into your MailStorm account then click “Automation” on the left, followed by “Create Autoresponder.”