Split Testing

Why run your entire email campaign with the same template when you can test multiple templates to see which one performs best for your goals?

One of the secrets to elite email marketing is split testing (also known commonly as A/B testing). This tactic involves sending multple versions of your email to multiple different sample group derived from a portion of a selected email list. The system will monitor which email receives the most opens and clicks during the testing phase, then use that email for sending to the remainder of your list.

Split testing is simple to do and will help deliver the emails to your subscribers that are best optimized for high engagement. Unlike other email marketing services that limit you to just two versions of your email, Mailstorm lets you test unlimited variations in a single round.